You master a crisis best by beating it to the draw.
Walt Whitman Rostow
Negative headlines (such as in a doping case, sexual harassment, non-transparency, non-compliance etc.) have an impact on the event, the athlete, the association, die city, or the sponsor. They might easily become a crisis. This may lead into the offside, to loss of image and claims.
With a god prevention you can take the wind out of the sails before the negative headlines are published. A clear communication is more important than ever. I fill the gap to the classical PR agency. If you rely on my education and experience, you are well placed in the race.